Services – Qualitative and Quantitative
As a full-service Market Research Agency, Dataquest employs a range of appropriate qualitative and quantitative research methodologies, for both consumer and business to business research.
Dataquest has researchers experienced in the application of in-depth interviewing techniques (both face to face and telephone) to research a variety of audiences including customers, intermediaries and business decision makers. We also employ focus groups and workshops where the research objectives require a more interactive approach. Quantitative methodologies employed include face to face customer and B2B interviews using CAPI; we have our own in-house CATI unit, for those occasions when telephone research provides a more cost-effective solution. Increasingly we are using online research, especially in the financial intermediary market.
In-House Telephone Unit (CATI)
We have specialist and experienced financial interviewers who are able to provide the quality and depth of feedback needed for your project. Our professionalism means that you can have confidence in our ability to conduct research with sensitivity amongst your key target customers.
Business to Business Research
Dataquest’s researchers have extensive expertise in researching the business to business market. Whether it’s IFAs or Brokers, Professional Advisers such as accountants, or senior decision makers in corporate clients, Dataquest has a proven track record in researching these key groups.
The knowledge and experience that comes from having worked within Financial Services for many years means that we have unrivalled knowledge and understanding of the issues we are researching.