Services
Dataquest provides expertise across a range of quantitative research disciplines with a focus on telephone interviewing. We provide expertise across:
Survey design - ensuring the approach will best meet your project objectives
Questionnaire design - building the optimum script for the target audience, always considering respondent interpretation, communication, routing and analysis
Data collection - typically via CATI, but where other methodologies are deemed more appropriate we work with our colleagues at NMG to deliver online, face-to-face or postal surveys
Data analysis – we provide fast, detailed and accurate analysis using our Confirmit and Askia survey platforms, working with our experienced data processing team
Research deliverables - flexible to suit your requirements, ranging from supply of simple data tables to full analysis and delivery of research findings and recommendations via formal presentations or client workshops.
Whilst Dataquest’s expertise is highly focused on telephone surveys, our association with NMG Consulting means we can deliver a much broader range of services across both quantitative and qualitative methodologies. This includes bespoke research as well as provision of “Ready to wear” surveys, providing an omnibus facility and access to off-the-shelf reports.
Please email Georgina Clarke if you would like further information about NMG’s suite of research services.
Projects and Methodologies
Types of projects we have recently undertaken for clients include:
- Customer satisfaction
- Brand tracking
- Segmentation development
- Product / proposition testing
We run on-going tracking studies for clients where it is helpful to monitor changes over time as well as bespoke studies. We can advise on the best approach to meet your objectives and budget.
We frequently work with a small team of statisticians, highly experienced in undertaking complex statistical analysis for the market research industry. This further stage of analysis can enhance all types of quantitative research studies, to provide a greater depth of insight and provide credible action points. Some examples include:
Key driver analysis – frequently used in customer satisfaction surveys to identify the service aspects which have the greatest impact on variables such as overall satisfaction, future consideration and advocacy
Conjoint analysis – to help in the design of new products by measuring the impact the different features have on customer preference
Cluster and factor analysis – key to any segmentation development to help understand where respondents are similar
Benefits of a CATI approach
Our in-house CATI unit provides specialist and experienced financial interviewers who are able to provide the quality and depth of feedback needed for your project. Our professionalism means that you can have confidence that we will conduct research with the required sensitivity for your key target customers.
We use specialist CATI research equipment that allows clients to hear interviews first hand while they are being conducted or receive digital recordings of a selection of interviews.
We provide a secure site where confidential files can be transferred safely.